Kevin McFarland

Co-Founder & COO/CFO
Who Am I?

Kevin is the product of a lot of loving people, trying to combine a grassroots work ethic with lofty aspirations.

Why Formative?

Anyone can improve the world in their own way; Improving education empowers entire generations to have that opportunity.

Join Our Team

Be part of a team that’s changing education.

Education is the best way to close the opportunity gap and significant improvements will undeniably change the world for the better.

Our amazing team is remote and embraces a diversity of people, ideas, talents and experiences.

View Careers

Change Makers

Sergio Ramirez-Diaz
Client Support Specialist
Marc Alexander
Account Executive
Jamie Richard
Director of Partner Marketing
Garrison Wan
Senior Account Executive
Josh Katz
Marketing Writer & Editor
Eva Brown
Implementation Coordinator
Veena Agnihotri
Client Success Manager
Stephen Hudon
Senior Implementation Specialist
Casey Kooiman
International Account Executive - EMEA
William Lewis
Senior Full Stack Engineer

Forever Delivering a High Quality Solution for Education for Free


Build your entire course for free in Formative and start teaching and assessing right away! (That's right, no trial here.)

Transforming Education Globally