Luisa Surma

Director of Sales Enablement
Who Am I?

Luisa, a former teacher and supervisor for 10 years, is extremely passionate about education, coffee, dogs, and travel. Like riding her motorcycle, she is committed to revving Formative teams engines.

Why Formative?

“If you want to sound great, keep your voices from getting too far apart.” Formative allows teachers to monitor, identify, and adjust on the spot, in real-time. We keep the voices (teachers, admin & students) from getting too far apart.

Join Our Team

Be part of a team that’s changing education.

Education is the best way to close the opportunity gap and significant improvements will undeniably change the world for the better.

Our amazing team is remote and embraces a diversity of people, ideas, talents and experiences.

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Change Makers

Mike Farnes
Director of North American Sales
Kevin McFarland
Co-Founder & COO/CFO
Ryan Clark
Content Partnerships Manager
Aileen Ro
UX Design
Melissa Perlman
Senior Account Executive
Jovan Irving
Sales Development Representative
Robyn Gerard
Quality Manager
Manuela Pop
Software Developer
Aaron Tarbell
Success Manager
Monica Jauregui
Client Success Manager

Forever Delivering a High Quality Solution for Education for Free


Build your entire course for free in Formative and start teaching and assessing right away! (That's right, no trial here.)

Transforming Education Globally